Lose The Tools

Posted by Dan Brown

November 15, 2007

Let other people waste their time chasing after the latest “tool” for making money on the Internet. The only thing the next great tool will get you is further behind.

If you want to make a fortune selling information there are only 3 areas you need to focus on:

1. Product
2. Copywriting
3. Traffic (Paid or Affiliates)

That’s it. Everything else is a waste of time as far as rapid wealth building is concerned, and here’s why….

Even if some new ‘tool or method’ you discover can make you $200 a day, that doesn’t compare to what creating a new product and getting more affiliates can do. Not to mention, the time you lose every day implementing this new tool or method is time you could have been spending creating the next product.

6 months down the road you could have had 6 products and 3000 affiliates making you $2500 a day - instead you still make $200 a day working with this new tool.

Out of all the new tricks, tools and scripts that seem to come out every day, very few if any actually contribute to wealth building. If they don’t “grow your enterprise“, then drop them in the dust. Let your affiliates work with them instead. Your job, if you are going to create wealth, is to keep adding to what grows wealth, new products, better copywriting and more affiliates.

Incredible amounts of time and energy are wasted by many marketers who run after the next great tool or method. The fundamentals of wealth building in the information market will never be beat - you must have products - you must know how to write copy to sell those products - you must get that copy in front of as many eyeballs as possible, and the best way to do that is the use of affiliates.

If you’re working with a tool or method that requires you to use it every day to make money, that’s no different than having a job. Stop using the tool or method and the money stops. That’s the worst possible position to be in.

Never trade time for dollars. Instead, create products that continue to bring in the money out of all proportion to the time spent in creating them. Something that takes you less than 3 days to create will pull in money for years on end.

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